How your institution can drive bookstore awareness, boost course material access, and empower students from the moment classes begin.
Imagine a student on the first day of class—notebook ready, backpack packed, eager to learn—only to realize they don’t know where to find their required course materials. That moment of confusion can set the tone for an entire term. And the reality is, it’s entirely preventable.
Research consistently shows that students who have their course materials on Day 1 are better prepared, more engaged, and more likely to succeed academically. As their institution, you play a uniquely powerful role in making that happen.
Your online bookstore is a critical resource for your students. But it only works if students know it exists, know where to find it, and are reminded to use it at the right moments. That’s where your institution comes in—and where the VitalSource Institutional B2C Marketing team is here to make your job as easy as possible.
This guide walks you through the highest-impact actions you can take to ensure your students find their materials quickly, confidently, and on time—and how aligning your marketing with ours, on both sides of the partnership, makes that happen.
|
💡 Why Day 1 Readiness Matters Students who start a term without their course materials are more likely to fall behind in the first week—and struggle to catch up. Early access directly correlates with:
|
- Marketing Works Best as a Two-Way Partnership
- Make Your Online Bookstore Impossible to Miss
- Email Your Students Directly—and Do It Early
- Amplify Through Social Media
- Extend Visibility to Your Physical Campus
- SMS & Push Notifications: Reaching Students Where They Are
- Course Access (CA) Programs: What Your Students Need to Know
- Total Access (TA) Programs: Awareness and Deadlines Are Everything
- Your Role in Our Shared Partnership
- Ready to Get Started?