Engagement Trends Dashboard

Purpose

Provides user-level engagement insights with content by platform, page views, sessions, and printed pages. These insights are based on engagement with materials via Bookshelf.

Dashboard Notes

  • The access filter will automatically filter the report to only show products that distributed the content, and this filter will only show available values.
  • This report provides a limited display of engagement events which includes the the current year to-date and previous two years. For example, if today is 02-Dec-2024, then all engagement events are included for 2024 up through 02-Dec-2024 at 00:00:00 UTC and all engagement events for 2023 and 2022.
  • Engagement metrics (page views, prints, etc.) pertain only to engagement within the filtered date range unless otherwise noted.
  • Engagement metrics (page views, prints, etc.) are cumulative counts (i.e., not unique) For example, a user views 10 pages. They re-review those same 10 pages five times. The total page views for the user would be 50.
  • Engagement events are only from within Bookshelf. Publisher courseware activity is not included as we do not have access to the publisher’s activity data.

Definition of filters

Filter Name Description Usage Notes
Date Range Date range for when engagement took place Defaulted to “Last 30 days”
Asset Item ID Unique identifier for the item, typically an ISBN or VBID.

Use to search for a specific asset or for many assets.

You can easily copy/paste multiple values. This can be completed through copying a column of ISBNs or VBIDs from an excel-like document or copying ISBNs or VBIDs separated by commas.

🔵 Multi-search can support up to 16,000 values

⚠️ Copying ISBNs or VBIDs separated by semi-colon does not work.

Asset Item Name Name of the content accessed Use to search for a specific asset
Publisher Name of the publisher related to the distributed content Narrow results based on the content publisher
Course Name Name of the course the engagement is associated with (if available) Use to search for a specific course
Instructor Name of instructor with related safe-email for distinction Use to search for a specific instructor
User First and Surname of user with related safe-email for distinction Use to search for a specific user

 

Definition of tiles

  • Tiles will be numbered in the chart below. Numbering is based on navigation from top to bottom, left to right.
  Tile Name Description
1 Executive Summary Provides a summary of engagement performance indicators by device
2 Engagement Trends by Week

Provides a summary of engagement key performance indicators by week

✅ REPORT ACTIONS: Click on a specific week within the chart to view a roll up of the activity by day by selecting the “by Executed on Date”.

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3 Comparison of Page Views by Device Provides a percentage comparison of page views by device
4 Page Views by Device Trends by Week Provides trend insights to page views based on device used
5 Page Views by Platform Provides a comparison of page views based on platform used
6 Sessions by Platform Provides a comparison of engagement sessions based on platform used
7 Printed Pages by Platform Provides a comparison of pages printed from eBooks by platform used

 

Definition of fields

🔵 All fields on dashboard are included here, in alphabetical order.

 

Field Name Description
Avg Session Length (Overall) Average time users engaged with the content
Bookmarks (Overall) Total number of bookmarks created
Device Format of the device used to access the content
Highlights (Overall) Total number of highlights created
Notes (Overall) Total number of notes created
Page Views (Overall) Total number of pages viewed
Platform

Bookshelf platform used to access the eBook

📄 “Online” represents activity from Bookshelf online, while “Mobile” and “Desktop” reflect activity from Bookshelf native applications, respectively.
Sessions (Overall)

Total number of unique sessions

🔵 Sessions are groups of engagement events. These events are determined by calculating the time for each engagement, i.e., when a user starts interacting with content, a session begins; the session ends when there is a 30-minute gap in activity. A new session would begin if that users interacts with the content again after that.

📄 Users often interact with content across multiple devices simultaneously. Sessions that span multiple devices are only counted once under Sessions (Overall), but will be counted as '1' session under each respective device the user used. Therefore, the sum of Sessions (Online), Sessions (Desktop - Mac), Sessions (Desktop - PC), Sessions (Mobile - iOS), and Sessions (Mobile - Android) are generally not expected to align with Sessions (Overall).

For Example:

User A engaged with item ABC from their Desktop - Mac, Online, and through their Mobile - iOS between 9AM - 11AM EST on 02-Dec-2024.

Sessions (Overall) - 1

Sessions (Online) - 1

Sessions (Desktop - Mac) - 1

Sessions (Mobile - iOS) - 1

In other words, Sessions (Overall) is not the total of all session events.

User Activity Count (Unique) Number of unique users that engaged with the content
Week in Year

ISO Week Date Standard week number

🔵 Week numbering starts at the first Monday of Week 01.

For Example:

  • 01-Jan-2024 is considered the beginning of Week 01 for calendar year 2024.
    • 30-Dec-2024 is considered the beginning of the last week for calendar year 2024 and concludes on 05-Jan-2025.
  • 06-Jan-2025 is considered the beginning of Week 01 for calendar year 2025.
    • 28-Dec-2025 is considered the beginning of the last week for calendar year 2025 and concludes on 04-Jan-2026.

 

 

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