Amplify Through Social Media
Social media is where many of your students spend a significant portion of their time. Even a simple, well-timed posts linking to the bookstore can drive meaningful traffic—especially when it comes from your institution’s official channels.
Post back-to-school bookstore reminders across Instagram, Facebook, X/Twitter, and other platforms where you have an active student following
Keep messaging simple: “Get your course materials ready before classes start → [bookstore link]”
Need custom graphics or social copy? Our B2C Marketing team creates platform-ready assets for you—just reach out to b2cmarketing@vitalsource.com
📘 CA schools: Consider a post that acknowledges mixed course types: “Some of your materials may already be included in your course fee. Check your My Courses page to see what’s covered and what still needs to be purchased.”
🎓 TA schools: Social works best as awareness and excitement—“Your course materials are included this term! Log into the bookstore to see what’s headed your way.” Keep it positive and deadline-aware without leading with the opt-out.
Ask your VSM or the B2C Marketing Team for examples of branded social graphics or past institution posts—seeing a concrete example often makes it much easier to picture what this looks like for your own channels.